#4: No More Random Acts of Marketing: Build a Law Firm Strategy That Works with Ashley Robinson
You’re not just running a law firm—you’re building a business. So why are you still treating marketing like a side hustle?
In this powerful episode, I sit down with Ashley Robinson, founder of Green Cardigan Marketing and a master of turning “meh” marketing into real momentum for law firms. Ashley pulls back the curtain on what’s actually working right now, what’s outdated, and the hard truths law firm owners need to hear if they want consistent leads, profitable systems, and a practice that runs like a business—not a rollercoaster.
We dive into:
Why “referrals only” is NOT a growth strategy (and what to do instead)
What every firm needs to understand about branding vs. lead generation
How to spot if your marketing “problem” is actually a sales, intake, or tracking problem
Why your social media silence is costing you clients (and how to show up without going full TikTok)
What the best firms are doing now that others are too scared to try (spoiler: it’s video, and you’re overthinking it)
If you’re tired of throwing spaghetti at the wall, wasting money on marketing that doesn’t convert, or feeling completely overwhelmed by what to do next—this is your episode.
Ashley breaks it down with honesty, humor, and zero fluff. You’ll leave knowing what matters, what doesn’t, and what to do next to stop the guesswork and finally get results.
Ashley Robinson is the founder and CEO of Green Cardigan Marketing, a digital marketing agency that focuses on helping law firms grow and achieve their financial goals through marketing strategies that work! Since its inception, Green Cardigan Marketing has been hyper focused on helping law firm owners achieve their goals all while providing out of this world customer service. To date, Ashley and her team have worked with over 150 law firms across 37 states.
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